July 16th, 2008

Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you’re looking through the newspaper in the advertisement’s column. And you come across an ad that says, “Profitable Business Ready To Go”. It explains that it is a very profitable franchise in ice cream.

This sounds a really good business. I could really enjoy this. This is for me. You find that it comes with a brand-new ice cream van, plenty of ice cream and chocolate topping. The area that your franchise is assigned to is a new suburb, so new in fact; there are no houses, no people, no customers. This means you really have no business.

Products you may have bought on the Internet may have ended up exactly the same. Beautiful website, great product, no customers. You would have spent time editing the site and making sure the payment buttons worked. After checking that everything worked just as it should, you sat back and waited for the sales to come in. And then what happened? Nothing. Very disappointing.

This website, you just put up is just like that ice cream van. It looks great. It even works great. Youve tested those payment buttons and they all work. But you make no sales. You have no customers.

You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.

So what is hype? Basically, Hype is not a total untruth. It is S-T-R-E-T-C-H-I-N-G the truth, to convince you to buy. What it comes down to is they are after your money. People use hype to convince you to use your money to buy from them. So what is the difference between hype and a scam? They both want to part you from your money. In this they are the same.

Everyone hates being conned. The scammer is basically a con man. They will pose as something they’re not in order to get your money. An example of this may be in some of the e-mails you receive. I’m sure you’ve received e-mails from people posing as PayPal. They hope that you will follow the link and fill in your login details so that they can use these details to steal from your account.

Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.

Whether you run a business online or off-line, it takes time to build it. You need to build a customer base. You need to convince your customers that you are there for the long haul, that you’re not a fly-by-night operator.

Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you’re there. You need to draw traffic to your new site. This doesn’t happen overnight. It’s a process that takes a lot of time and hard work.

To get traffic to your site is really another subject. I will explain this in another article.

Posted in Homebased Business |

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