July 20th, 2008

Nobody creates a website or a blog to record their deepest, darkest secrets. If there is one thing those of us with websites have in common, it’s the desire to generate more traffic…more visitors to our sites.

If your website traffic is composed of “targeted visitors”… folks with a high level of interest in the subject of your blog or website, that’s even better.

Anybody can buy traffic, and most folks who do pay too much for it. But, wouldn’t you rather get the free traffic that comes as a result of high search engine rankings?

Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.

The second million dollar “secret” is a little less obvious, but not surprising. The best way to get organic search engine traffic is by conducting a well-conceived, sustained link building campaign. Of course, the content of your site is important. Of course you must carefully choose your keywords, have them appear appropriately on your website, and use them in your link anchor text. But, once those things are done, your ongoing focus should be on obtaining high quality links.

Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.

Requesting links on individual websites can also lead to a big boost in your search engine rankings. And, there are software programs that automate the process of identifying websites on subjects related to yours and contacting their webmasters. Alternatively, you can accomplish the same things manually, but it will be far more time consuming.

In the more than five years since our organization began offering free search engine optimization tutorials, hundreds of our students have achieved dramatic gains in their search engine rankings. Consistently, most of them have told us that the single most important factor in their success has been their focus on a continuing effort to acquire high quality links.

Webmasters who want as much traffic as possible (and who among us doesn’t?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.

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Tags: SEO, Website Promotion

Posted in Site Promotion, Website Promotion |

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